"Our companies ability to understand the needs of the local European & Asian markets, and translate these understandings into action quickly, is our ultimate leverage".

Alexander is the founder & CEO of Yūnex Trading and its internal full-service creative agency Yūnex Studios, which he and his business partner founded together in a dorm room in 2016.

During the company’s early years, Alex built Yūnex while additionally serving several years in senior & leadership roles at a couple of organisations including chemicals & resins for automotive & non-automotive blue chip companies, as well as medical consumables & disposables for healthcare professionals.

In addition to running the company & setting overall strategy, he remains actively involved in many departments, including Yūnex Studios as head of strategy.

He holds a Bachelor's in Brand Management, is a wine fanatic and loves to design and help companies accelerate their brand voice in a noisy digital landscape.